I’m going to direct a television commercial again. Something I turned my back from 10 years ago.

After years of being my own boss, now I have a client and an agency I have to satisfy.

Artistic sensibilities goes out the window. The most important thing is to sell the product.JUST THE PRODUCT! The more you time you spent on the label…THE BETTER! If its possible to have the branding in each and every frame…well and good!

Forget the innovative shots and the interesting angle…YOU’RE SELLING A PRODUCT! THAT’S IT!

This will be interesting! A friend asked me, “ Why are you doing it?”

“ I’m bored!”

Besides its going to be interesting….